Social Media is a very powerful tool when it comes to not only promoting your business but also sharing information and creating a community amongst individuals. As a TMS Center, you can use social media as a way to provide guidance, share information, and create awareness. Navigating social media as health professionals can be tricky. Creating quality content that is engaging and informative, but also follows medical information compliance laws is essential to growing your business through social media.
Knowing where to start with social media platforms and healthcare is the hardest part. As a TMS Center, your focus is less about overflowing DMS and thousands of followers than it is putting out unique and compelling content that appeals to your target audience. According to C. Lee Ventola, MS, “Only 26% of hospitals are actively posting on social media
, yet the majority of patients — and doctors — say that the social media they do use has transformed the way they seek and provide care”.
5 Tips to Promote Your TMS Clinic on Social Media
1. Educate your audience
Providing informative content about TMS, how it works, how it can help with depression, etc. is really valuable. Blog posts, general health tips, and any information that can help your followers are where your focus should be. People want to engage and learn more about their mental health and TMS Therapy if they are visiting your page.
Posting content that poses questions or encourages them to fill out a form to see if they have certain symptoms, can create a community that is interested in your content and is visiting your website. Infographics; imagery, data visualizations, pie charts, bar graphs, and minimal text gives an easy-to-understand overview of a topic. It also provides a great and visually appealing route to providing more data on important topics related to TMS.
2. Be Inspirational
Your content does not have to be monotonous because you work in healthcare. Promoting your TMS Center can be thoughtful, full of heart, interesting, and compelling. People who are reading about TMS Therapy more than likely need some inspiration.
Providing positive patient experiences, testimonials and videos can show your followers how much of a difference TMS has made in your patients’ lives and show all the help you are providing to your patients. Even doing fun events such as taking patients behind the scenes on a live video or a post documenting the process of TMS can be very useful and insightful to your followers.
Know your hashtags. When you use hashtags related to you, you will find followers who are actively seeking pages like yours. You can use hashtags that are specific to you (for example, (#TMSTherapyNearMe) or TMS-specific hashtags (#TMSTherapy) and tags that extend your reach and are within your realm (#depression).
You can change your hashtags depending on the season or what holidays are going on (#mentalhealthday #christmas). Hashtags will help you expand your reach and how many people see your posts. It is crucial in expanding your presence on social media.
News outlets and media in healthcare fields often pick up on shared items from trending hashtags and feature, share or repost quality content on their social media outlets.
4. Give Shoutouts
One of the greatest ways to promote yourself and others is by giving shoutouts. Partner with other TMS Centers and promote each other, give out featured technician shoutouts on your page or find posts from other accounts and share on your story. This creates connections on social media and allows you to grow further.
5. Social Media Channel Campaigns
Campaigns are a great way to gain new patients and pique their interest in TMS Therapy. It is important to build a positive brand for your audience to resonate with.
Here are some great ways to promote your campaign…
- Event Promotion
- Community give back
- Collaborations and partnerships
- Contests & giveaways
5 Tips on Branding Your TMS Clinic for Social Media
Creating a social media strategy for your TMS clinic
can be an effective way to reach new patients and grow your business. But what should you include in your strategy?
1. Establish your goals
Before you start creating content or investing in advertising, it’s important to establish your goals for social media.
What do you hope to achieve with your social media presence? Increased brand awareness?
More website traffic? Greater engagement with patients?
Your goals will help guide the rest of your strategy.
2. Choose the right platforms
Not all social media platforms are created equal – some are better suited for promoting health-related content than others. Facebook, Twitter, and LinkedIn are all good options for TMS clinics, but you may also want to consider using specialized platforms like PatientsLikeMe or Sermo.
3. Create engaging content
One of the most important aspects of a successful social media strategy is creating engaging content that people will want to share. This could include blog posts, images, infographics, or even videos. Be sure to vary your content and keep it relevant to your target audience.
4. Use social media advertising
Paid social media advertising can be a great way to reach more people quickly and efficiently. Ads can be targeted to specific demographics, interests, or even locations, making them a very effective way to reach new patients.
5. Monitor and analyze your results
It’s important to track the performance of your social media campaign so you can see how well it’s working and make necessary adjustments. Use tools like Google Analytics to track website traffic, social media analytics tools to track engagement, and Facebook Insights to track how many people are seeing your content.
Learning how to excel in social media marketing
can seem daunting at first, but it is all about the content you are putting out. Making sure to engage your audience with captivating and informative content is the key to success when promoting your TMS Center.
HIPAA Compliance on Social Media
Health care organizations that use social networks must ensure HIPAA compliance. Implementing an employee social media policy, training healthcare professionals about the policy, utilizing secure communication channels, and monitoring employees’ activity are all necessary. Healthcare organizations can protect sensitive health information by following these steps.
Listing your TMS center
on directories like TMS Therapy Near Me can also be a great way to get seen and reach your geo-targeted demographic. Social media is such a huge part of our everyday lives now and creating your voice and promoting your center is a no-brainer when it comes to expanding your reach and getting more leads.