A successful Psychiatric Practice does not equal successful TMS practices.
3 things you need to know!
The old saying that “it takes money to make money” has never been more true in creating a successful TMS practice, and I’m not talking about the cost of the TMS machine.
Staffing
1. You have to establish a specialized group of TMS staff members. You’ve got to up your customer service telephone game! You are no longer just managing appointments, you are now managing potential TMS patients and these are high revenue clients that expect high levels of customer care, not just patient care. You must have a TMS consultant on staff to educate your potential TMS patients on the features and benefits of TMS. Your “billable” providers don’t have the time to take your patients through this process.
Marketing
2. You need to tell your community that you offer TMS. This is marketing 101 and it’s not cheap! Historically psychiatric centers have not had to pay too much attention to marketing. The demand for psychiatry care is higher than the clinic’s capacity to serve. This is not the case with TMS care.
Medical Billing
3. You must have skilled billers and collections staff to process and monitor your TMS claims. It is truly an art to clear your patients for approval, process your claims and manage cash flow. When a claim denies, it’s not just one claim, it’s 36 claims and that can be financially devastating. Especially if you have made the other investments necessary for your TMS success.
